Last updated: 29 June 2026

EquiMall is operated by Hoofpick Ltd.

This Privacy Policy explains how we collect, use, store, and protect personal information when you use the EquiMall mobile app, enter EquiMall competitions, contests or promotions, or sign up to receive EquiMall news and updates.

EquiMall is a virtual equestrian shopping mall app featuring a range of independent equestrian retailers. EquiMall itself does not operate a central customer account system and users do not register for an EquiMall account. Instead, where a user chooses to shop with an individual retailer within the app, any account registration, login, checkout, payment, order processing, delivery, returns, and customer service are handled directly by that individual retailer.

Each retailer within EquiMall remains responsible for its own website, customer accounts, checkout process, orders, and privacy practices. The privacy policy for each individual shop is available within that shop’s area of the app or on the retailer’s own website.

1. Who we are

EquiMall is operated by:

Hoofpick Ltd
Company number 12506791
contact@equimall.app

For the purposes of data protection law, Hoofpick Ltd is the data controller for personal information collected directly by EquiMall, such as information submitted for EquiMall competitions, contests, promotions, or newsletter sign-ups.

Hoofpick Ltd is not the data controller for personal information you provide directly to individual retailers when creating an account, placing an order, making a payment, arranging delivery, or contacting them about their products or services.

2. Information we collect

EquiMall only collects limited personal information directly from users.

We may collect the following information when you choose to provide it to us:

  • Your name
  • Your email address
  • Your telephone number
  • Your competition, contest, or promotion entry details
  • Your newsletter or marketing preferences
  • Any other information you voluntarily provide when contacting us or entering an EquiMall promotion

We do not collect payment card details or process shop purchases directly through EquiMall. Purchases are completed through the relevant individual retailer’s own website, checkout, and payment provider.

3. How we use your information

We may use your personal information for the following purposes:

  • To manage and administer EquiMall competitions, contests, prize draws, promotions, or giveaways
  • To contact winners or participants in relation to EquiMall competitions or promotions
  • To send newsletters, updates, offers, or marketing communications where you have signed up to receive them
  • To respond to enquiries or messages you send to us
  • To help operate, manage, and improve the EquiMall app and user experience
  • To comply with legal, regulatory, or administrative obligations

We will only use your personal information where we have a lawful basis to do so.

4. Newsletter and marketing communications

If you sign up to the EquiMall newsletter or choose to receive marketing communications from us, we may use your name and email address to send you news, updates, promotions, retailer highlights, app updates, and other EquiMall-related communications.

You can unsubscribe from EquiMall marketing emails at any time by using the unsubscribe link in our emails or by contacting us directly at equimall@hoofpick.net.

Unsubscribing from EquiMall marketing emails will not automatically unsubscribe you from communications sent by individual shops. If you have separately signed up to receive emails or marketing from an individual retailer, you will need to unsubscribe from that retailer directly.

5. Competitions, contests, and promotions

If you enter an EquiMall competition, contest, giveaway, prize draw, or promotion, we may collect your name, email address, telephone number, and any other information required to administer the promotion.

We use this information to:

  • Record and manage entries
  • Contact entrants where necessary
  • Select and notify winners
  • Arrange prize fulfilment
  • Comply with any applicable promotion rules or legal requirements

Specific competitions or promotions may have additional terms and conditions, which will be made available at the time of entry.

6. Individual shops within EquiMall

EquiMall brings together independent equestrian retailers within one mobile app. Each shop remains responsible for its own website, account registration, login, checkout, payment processing, orders, customer service, delivery, returns, and related data protection obligations.

When you interact with an individual shop, register an account with that shop, place an order, make a payment, or provide information directly to that shop, your information will be collected and used by that retailer in accordance with its own privacy policy.

EquiMall does not control how individual shops use personal information collected through their own websites, checkout systems, accounts, or customer service processes. We encourage you to read the privacy policy of each shop before creating an account or placing an order.

Individual Shop Privacy Policy links

For your convenience, we have provided links below to the  privacy policy pages for each participating store within EquiMall.

Please select the relevant store to review the privacy policy specific to that store:

7. Sharing your information

We do not sell your personal information.

We may share personal information only where necessary, including with:

  • Service providers who help us operate EquiMall, manage communications, host systems, or administer promotions
  • Email marketing or newsletter platforms used to send EquiMall communications
  • Professional advisers, regulators, or authorities where required by law
  • Retailers or prize providers where necessary to fulfil a competition, contest, or promotional prize, provided this is made clear in the relevant promotion terms

We will only share the information necessary for the relevant purpose.

8. How long we keep your information

We will only keep your personal information for as long as reasonably necessary for the purpose for which it was collected.

As a guide:

  • Newsletter sign-up information will usually be kept until you unsubscribe or ask us to remove it.
  • Competition, contest, or promotion entry information will usually be kept for as long as needed to administer the promotion, deal with any queries, and meet any legal or record-keeping requirements.
  • Enquiry information will usually be kept for as long as needed to respond to your enquiry and maintain appropriate business records.

We may retain limited information for longer where required by law, to resolve disputes, or to protect our legitimate business interests.

9. Lawful basis for using your information

Depending on the circumstances, we may rely on one or more of the following lawful bases:

  • Consent — for example, where you sign up to receive the EquiMall newsletter or agree to receive marketing communications.
  • Contract or pre-contractual steps — for example, where you enter a competition or promotion and we need to administer your entry in accordance with the promotion terms.
  • Legitimate interests — for example, to manage EquiMall, respond to enquiries, improve the app, or administer business communications, provided your rights and interests do not override those interests.
  • Legal obligation — where we need to keep or disclose information to comply with applicable laws or regulatory requirements.

10. App usage, analytics, and technical data

EquiMall may collect limited technical or usage information to help us operate, secure, and improve the app. This may include information such as device type, app performance information, general usage data, and diagnostic information.

Where analytics, cookies, tracking technologies, push notification tools, or similar services are used, these will be operated in accordance with applicable data protection and privacy laws.

11. Push notifications

EquiMall offers push notifications, and you will be asked whether you wish to allow notifications on your device. You can manage or disable push notifications at any time through your device settings.

Push notifications may be used to provide app updates, promotions, retailer highlights, competition reminders, or other EquiMall-related information.

12. International transfers

Some of the service providers we use may process personal information outside the United Kingdom, Ireland, or the European Economic Area.

Where personal information is transferred internationally, we will take appropriate steps to ensure that suitable safeguards are in place, where required by law.

13. Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no app, website, email system, or online service can be guaranteed to be completely secure. You should take care when sharing information online and when using individual shop websites within the app.

14. Your rights

Depending on where you live and the laws that apply, you may have rights in relation to your personal information, including the right to:

  • Access the personal information we hold about you
  • Ask us to correct inaccurate or incomplete information
  • Ask us to delete your personal information
  • Ask us to restrict how we use your information
  • Object to certain uses of your information
  • Withdraw consent where we rely on consent
  • Ask for a copy of your information in a portable format, where applicable
  • Complain to a data protection authority

To exercise your rights in relation to personal information collected by EquiMall, please contact us at:

equimall@hoofpick.net

If your request relates to information held by an individual retailer, such as your shop account, order history, payment, delivery, or customer service records, you should contact that retailer directly.

15. Children

EquiMall is not intended to knowingly collect personal information from children without appropriate permission. If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete that information where required.

16. Links to other websites and retailers

The EquiMall app contains links to and access points for independent retailers and third-party online stores. These websites and services are not operated by Hoofpick Ltd.

We are not responsible for the privacy practices, content, checkout systems, payment processes, or data handling of individual retailers or third-party websites. Please review the privacy policy of each retailer or third-party website before providing personal information.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any updated version will be made available within the EquiMall app or on the EquiMall website.

The date at the top of this policy will show when it was last updated.

18. Contact us

If you have any questions about this Privacy Policy or how EquiMall uses personal information, please contact us:

Fill out my online form.